Digital Media and Society Observatory

We are a group of researchers and students associated with the Federal University of São Paulo (Unifesp) - Campus São José dos Campos. 

DMSO was born with a mission to help create the knowledge and strategies needed for a more ethical and inclusive society, combating its destructive use.

Using online cultural data, our goal is to promote a debate at the intersection of computer science and communication and their impact on society. Our team relies on computational methods and theories to analyze today's society and culture based on digital trace data to gain a deeper understanding of societal attitudes and structures. 

We also help companies and individuals to better understand what people are discussing about their brand on the web.