Digital Media and Society Observatory

We are a group of researchers and students associated with the Federal University of São Paulo (Unifesp) - Campus São José dos Campos. 

DMSO was born with a mission to help create the knowledge and strategies needed for a more ethical and inclusive society, combating its destructive use.

Using online cultural data, our goal is to promote a debate at the intersection of computer science and communication and their impact on society. Our team relies on computational methods and theories to analyze today's society and culture based on digital trace data to gain a deeper understanding of societal attitudes and structures. 

We also help companies and individuals to better understand what people are discussing about their brand on the web.

Our People

Who we Are

Media Presence

The fake news agenda during the first months of Covid-19 in Brazil

In this study, our researchers discuss how political disinformation became intertwined with the issue of public health, making it even more complex to mitigate the impact of disinformation in the health crisis.

The evolution of COVID-19 narratives in Latin America

With the advance of the COVID-19 pandemic in Latin America, this study shows how the evolution of disinformation narratives surrounding the disease have evolved in six Latin American countries: Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela.

The use of artificial intelligence in the media industry

Artificial intelligence (AI) is evolving increasingly, allowing different industries to adopt it. This study maps how the sub-fields of AI are being utilized by the media industry and where there is still room for exploration.